Is There a Better Way to Own on Maui? A Look at Co-Ownership Amid Major Policy Shifts

By Dean, Cohana Homes

Aloha, this is Dean with Cohana Homes, bringing you your latest Maui market update—and let me tell you, it’s a pivotal moment for the Valley Isle.

Tomorrow, the Maui County Council is set to vote on one of the most controversial issues we’ve seen in a long time: whether to revoke vacation rental rights from more than 7,000 condos. Yes, 7,000. For many owners and investors, this could dramatically change the future of real estate on the island.

It’s a complicated situation—one fueled by a very real housing crisis. But here at Cohana Homes, we take a different approach. While many are focused on whether or not short-term rentals should be allowed, we believe the real problem isn't rental restrictions—it's the rising cost of ownership.

Let’s break that down.

The Real Challenge: Skyrocketing Expenses

If you currently own a second home on Maui, you’re already feeling the pressure. In 2025, second home property taxes are set to rise another 20%. That’s on top of property tax rates Add to that the soaring cost of insurance—some owners are seeing premiums triple year-over-year—and the financial strain becomes clear.

And what about vacation rental income? Occupancy rates are softening. So even if you’re allowed to rent, it may not pencil out like it used to.

So What’s the Solution?

At Cohana Homes, we believe co-ownership offers a smarter, more sustainable path forward.

Let’s be honest: most people don’t use their second home every day of the year. So why carry 100% of the cost, stress, and maintenance when you only use a fraction of the time?

With co-ownership, you can share the purchase, expenses, and enjoyment of a beautiful Maui property with two, three, or even four other like-minded owners. No need to rely on vacation rental income to justify the cost. You own only what you use—and you enjoy it more because it’s not draining your bank account.

A Shift in Perspective

What’s happening on Maui is a wake-up call. Traditional second home ownership is becoming financially burdensome—and even uncertain in terms of legal rights. But there’s a better way forward.

Cohana Homes is proud to lead the way in modern, intentional co-ownership. We’re passionate about helping buyers find not just a property, but a smart lifestyle solution—especially during times like these.